After a long bitter winter, spring feels fresher. And though the economy is tight, there is a sense of freedom at hand. Some bills don’t get paid on time. Some things don’t get paid at all. Top priority is given to those with services and products that add value. For the first time ever – the low budget consumer is king. Take advantage, put on your crown and declare yourself the king or queen of what you do.
As a growing publisher, we hope to get more freedom of vamped distribution costs through e-books, digital products and using the IPad and other new technologies to grow. In the recession, publishers need more money produce better products and to pay authors / writers or they will become independents.
While the book industry is grasping for air, we are finding better methods to reach readers. If Borders closes, some publishers are praying that Barnes and Noble will buy the chain. Otherwise, publishers dependent on store sales are trembling and they don’t know what they will do.
Do what you love and network in your niche.
Do what the next person won’t do to fulfill your goal. Your determination is what will differentiate you from others. Put on your crown and declare yourself the king or queen of what you do. But be humble enough to learn from those that offer something of value.
Reach out and garner relationships with like-minded individuals, provide consistent value to clients, visitors and be flexible to barters with other services that can benefit your company. There are publishers, independents, self-published authors that are growing.
This month we interviewed people who have found freedom despite the economy. First there is T Styles – a boss, a progressive publisher, author and bookstore owner who has managed to mature The Cartel Publications into a leading brand in the urban fiction niche.
We spoke with Joey Pinkney a book reviewer, author and marketer. Joey’s addiction to books helped fuel the content for his website. From scratch, he fueled his niche by his passion for reading and continues to grow in demand.
Honored, we caught up with Kevin M. Weeks. Author of the Street Life Series, his persistence and marketing savvy to grow his audience has lead him to new partnerships and an unmatched perspective on life.
Last we caught up with Nicola Mitchell who stopped through as she tours for her new book The Appetizer.
Network and put your plan in motion today, not next week.
See you next issue.
“I believe that you can use your will and make something happen.” – 50 Cent
Life is a storm.
Last week, somebody kicked in the door of my home, stole a plasma TV, some jewelry, a firearm that protected my family and a laundry list of other things. But more than the materials, the robbers stole the security that I felt in and around my neighborhood. For a week straight, I posted in the living room near the door to make sure it didn’t happen again. I scowled at my neighbors, “one of them did it!” I thought.
For a minute, I was out of my right mind and ready for anything. I slowed on what I love to do and kept guard to secure my family and the things I thought were mine. Then, I reread the Peace in the Storm interview, and thought about the positives of the break-in.
My family was safe and healthy. The robber entered my home in a short window of time, and if I came home much sooner, I could’ve faced my own gun. Or I could have been home when the robber entered and possibly had to use the gun myself. Either way, the situation turned out for the best.
In all storms, obstacles occur. While working the www.UrbaniaMag.com I ran into problems with the graphic designer, the identity of the publication and the economy. I dreamed of a print publication.
Decisions had to be made. I canceled the faulty relationship with the graphic designer and moved forward with a multimedia format that I could control the identity. As a result, I networked and met more positive people that allowed me to move in the direction I want to go.
Eliminating negative people in my personal and professional circle is part of my personal growth and is part of the “Evolution”, the theme of October content.
In this October issue, the illustrated piece “An American Evolution” by Jon Edwards slices into the idea of what it is to evolve as an African American person. Relentless Aaron shows the evolution of the author and businessman, while Ella Curry provides insight on why marketing is crucial in the down economy. Not to mention other exciting shorts and features, check it out now.
Whatever you do, evolve and find a way to make it through the storm. Use everything in your power to not let anyone kill your joy. Make it through the storm and look good doing it.
Stay green and healthy,
Editor of Urbania Magazine