Street Marketing – 7 Ways to Utilize the Book Buzz

May 25, 2010 by Editor
Filed under Articles

Street Marketing – 7 Ways to Utilize the Book Buzz
By QB Wells

Street marketing incorporates traditional and alternative methods to generate lasting market buzz. The most effective street marketing methods are implemented on the street at traffic lights and other alternatives to the bookstore. Creative locations with the least competition and the most traffic yield the best results.

Whatever your business situation, adding a street marketing campaign to your existing marketing mix builds your customer base, brands your product and establishes a loyal following. Follow these seven strategies to utilize your street marketing efforts.

Building Personal Relationships – Human interaction builds relationships. The interaction with the potential customer differentiates you and your book from the other authors and products a customer has viewed online. Meeting a person positions your product differently than other authors. You may get the sale.

Generate Word of Mouth Buzz – Viewing your book cover over and over as they drove by, drivers have associated you as selling something. Even if they do not buy, they will tell someone else about the person they saw or met selling a book.

Branding – You’ve printed your web address, sales price and other information about your product right? A potential customer will visit the website, purchase the product/service or research for more information. Research will lead to the top notch content, products and personality of your brand.

Market Research – the right location allows you to inventory the customers that buy your product. Offer the customer a promotion (discount, freebie etc.) to submit their email address to your email list. Experiment and test market a book to see what customers gravitate and buy.

Networking – A street location provides the opportunity to meet professionals, business owners, artists and service providers. Use the network to collaborate, form partnerships or locate speaking engagements.

Sales – Sales is the most promising aspect of street marketing. An increase in direct sales result in a larger profit margin per unit. No returns. No shipping. No advertising. The number of sales depends on the location and the product.

Web Traffic – Street marketing will generate web traffic for branded businesses. With your layered marketing mix, the customer will go to the website and other media provided online. As a result, your web traffic will increase and you will have the contact information to network with the visitor and establish a relationship.

A street marketing plan is essential to effectively cultivate a relationship with the customer. Use street marketing to increase cash flow and utilize your business efforts.

Q.B. Wells is a publisher of Art Official Media LLC and the editor of http://www.Urbaniamag.com Learn marketing tips, read urban literature or view urban art by visiting the website. Subscribe to the ezine @ http://www.ArtOfficialMedia.com/urbania-magazine.html

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Tags: book buzz, book publicity, street marketing, urban book marketing