Book Galleys – Five Simple Steps
By QB Wells

Book galleys are used to generate publicity and market your book before it is published. The galley is sent to book reviewers, booksellers, magazines and distributors to provide them the opportunity to make decisions about your book.

Depending on the size, publishers produce and send hundreds of galleys for their prepublication marketing campaign. Smaller independent publishers send between 25-50 galleys, but supplement their efforts with bound manuscripts or arc’s. Book galleys, arc’s (advanced reading copies) and bound manuscripts all serve the same purpose, but differ in presentation. Check the submission guideline to see what will be accepted.

To prepare a book galley you will need the typeset manuscript, a binding machine and a material to bind. The galley is cut and bound to resemble a book. Most galleys have a typed title or card stock instead of the actual book cover.

Below are five simple steps to produce a galley for your prepublication marketing initiatives.

Step 1: Print- Print the typeset manuscript from your computer.

Step 2: Position – Position the cutter to slice the manuscript down to the size of a book. The following steps and measurements are to create a trade book size 5.5 x 8.5.

Step 3: Trim – Trimming or cuts should be turned counter clockwise. Put the manuscript upright and make the #1 at 7 inches. Turn counter clockwise and make cut #2 at 9.5 inches. Turn and make cut #3 at 5.5 inches and make cut #4 at 8.25 inches.

Step 4: Punch Holes – Use a hole-puncher to add holes to the left-hand column of the galley.

Step 5: Bind – For a finished look, add a spiral bind, tape bind or a plastic bind. The type will depend on your intended audience.

Send the book galley and press kit to individuals you have already contacted for review or publicity. A proper contact increases the opportunity of the galley being read and ensures your labor of love was not done in vain. If you have difficulty creating the book galley, contact a print shop, binding company or printer for quotes.

The book galley is a necessary component to garner publicity. Create a galley at your home or office and save time.

Q.B. Wells is a publisher of Art Official Media LLC and the editor of http://www.Urbaniamag.com Learn marketing tips, read urban literature or view urban art by visiting the website. Subscribe to the ezine @ http://www.ArtOfficialMedia.com/urbania-magazine.html

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